Searching for "press release on Reuters" turns up a mix of vague promises and outright confusion, because the term gets used to describe at least three different things. Before paying anyone for a press release on Reuters, it's worth knowing exactly what's being sold, what a realistic cost looks like, and what Reuters and financial regulators expect from the wording. Here's the mechanism, the price range, the requirements, and how to confirm a placement is genuinely live.
What Does "Press Release on Reuters" Actually Mean?
A press release on Reuters is not the same as being covered by Reuters. Reuters journalism is independently reported, written by Reuters staff, and cannot be bought at any price. A press release, by contrast, is company-authored content that publishes in a separate, labelled section of reuters.com, kept apart from the newsroom's own reporting.
There's a third category that causes most of the confusion: generic wire syndication. Sending a release through a wire service can put it in front of Reuters journalists and financial-terminal users without ever placing it on the Reuters website itself. Those are different outcomes, worth knowing apart before deciding what a release is actually meant to achieve.
Reuters' Exclusive Distribution Partner: EZ Newswire
One detail most guides on this topic skip: Reuters doesn't run an open marketplace for company press releases. In September 2024, Reuters entered an exclusive, multi-year distribution agreement covering its press-releases section, naming a single sponsored-newswire partner for that placement type. In practical terms, that means a company release either goes through that specific arrangement or it does not appear on reuters.com at all — there's no separate "back door" onto the domain.
That's a structural fact worth knowing regardless of which distributor a company ultimately works with, since it explains why so many providers describe the process in near-identical terms. It's also a reminder to verify any specific claims a distributor makes rather than taking a familiar name at face value. For the complete mechanics of how a placement actually moves from submission to a live link, this step-by-step guide to publishing on Reuters walks through the process in more depth.
How to Get a Press Release on Reuters
Because Reuters has no direct-submission form for company news, there are really only two routes. The first runs through the exclusive distribution arrangement described above, typically arranged via a distribution service. The second is pitching a Reuters reporter directly, which costs nothing but rarely results in coverage, since it depends entirely on a journalist deciding the story is newsworthy on its own merits.
The paid route generally follows a straightforward sequence:
Submit the release as a DOC or PDF for editorial review, which checks the wording against newswire standards and flags anything overly promotional.
Complete checkout and receive order confirmation.
Receive a live link once publication is confirmed, typically within 24 to 72 hours.
Reuters Press Release Cost
Pricing for a Reuters press release varies by provider, but a flat fee in the $1,250 range is typical for a service covering editorial review, submission, and a verified live link, with no hidden extras. Two things generally move the price: scope (bundling multiple outlets can lower the per-outlet cost but spreads an announcement across venues that may not reach the intended audience) and extras such as word count, images, logos, and rewrites.
Measured against similar-turnaround premium placements at one distributor's published rates, Reuters sits at the higher end of institutional trust:
Reuters Press Release Requirements
Editorial Requirements
Reuters itself doesn't publish a rulebook for paid releases, so the working standard comes from distributor editorial policy plus general newswire convention. In practice, that means third-person voice with no promotional "we" language, factual and verifiable claims, standard newswire formatting (headline, dateline, lead paragraph), a two-to-three-sentence factual boilerplate, and complete media contact details.
Releases most commonly get returned for promotional language, investment-advice or speculative claims, recycled copy, or missing contact information — worth checking against before submission.
Financial Promotion Rules for Forex and CFD Releases
For forex brokers and fintech brands, there's an extra layer to watch. In the UK, a release can count as a financial promotion if it invites investment activity, and an unauthorised person communicating one without approval or an exemption commits a criminal offence. The FCA's perimeter guidance treats purely factual communications as sitting outside that regime — which means sticking to facts, avoiding return promises, and keeping approved text on file is the practical safeguard.
This is UK-specific guidance. Other jurisdictions set their own rules, so confirm requirements with counsel for each market. For the complete compliance walkthrough alongside the rest of the submission standard, see the Reuters press release requirements and compliance guide.
How to Verify a Reuters Placement Is Live
Once a release publishes, five checks confirm it's genuinely on Reuters rather than a lookalike page:
Domain: the URL sits on reuters.com, not a distribution partner's own mirror.
Content: the headline, body, and disclaimers match the approved version.
Date: the publication date matches the order date.
Indexing: searching the exact headline returns the page.
Record: save the URL, a screenshot, and the date for internal records.
What a Reuters Placement Will and Won't Do
A Reuters placement provides a dated, citable page on a widely trusted domain — useful for due diligence, partner conversations, and investor materials. It is not earned media, and shouldn't be sold or treated as such. Muck Rack's May 2026 study of more than 25 million AI-cited links found earned media accounted for 84% of citations, against just 0.3% for paid or advertorial content. That study didn't isolate Reuters-hosted releases specifically, so the figures are best read as directional context rather than proof about any one outlet — but the broader point holds: a paid placement supports earned coverage, it doesn't replace it.
One more thing worth knowing before linking back to a company site from the release itself: Google's spam policies list optimized anchor text in distributed press releases as a link-spam signal. The safer approach is a brand-name anchor rather than an exact-match keyword phrase.
Ready to Publish Your Press Release on Reuters?
A press release on Reuters comes down to one legitimate distribution route, a real cost range, an editorial review built around newswire standards, and — for forex and fintech brands — a compliance layer worth getting right before submission. This distribution service is one option that manages the submission, review, and verification steps for the placement type covered above.
FAQs
Can you publish a press release directly on Reuters?
Not through an open submission form. Reuters has no direct route for company news — releases go through its exclusive sponsored-newswire arrangement. Pitching a reporter directly is free but rarely results in coverage.
Is a Reuters press release the same as Reuters news coverage?
No. A press release is company-written and paid for, published in a separate, labelled section. News coverage is independently reported by Reuters journalists and cannot be purchased.
Who handles Reuters' press-release distribution?
Reuters entered an exclusive multi-year agreement in September 2024 naming a single sponsored-newswire partner for its press-releases section, which is the mechanism behind placements sold by various distributors today.
How much does a press release on Reuters cost?
Pricing varies by provider, but a flat fee around $1,250 is typical for a service covering editorial review, submission, and a verified live link.
Will a Reuters press release help my SEO or get cited by AI tools?
Treat it as a credibility asset, not a ranking or AI-citation guarantee. It supports earned coverage; it doesn't replace it, and no legitimate provider can promise those outcomes.
Can forex brokers publish a press release on Reuters?
Yes, provided the release stays factual and avoids language that could count as a financial promotion under rules like the UK's FCA guidance. Confirm local rules before publishing.
This article is for educational and informational purposes only and does not constitute financial, legal or compliance advice. Verify all regulatory requirements with the relevant authority in your jurisdiction before publishing.
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